zach – Automotive Events

Volvo C40, XC60, XC90

When Volvo wanted a four-wave, overlapping media event to showcase their all-new electric vehicle—as well as their hybrid vehicles—we already knew the ideal location: Palm Springs, Calif. We led every aspect of the program, including managing registration, handling more than 80 vehicles, and sorting food and beverage.

Subaru WRX STI

Subaru wanted a media-friendly celebrity driver with proven car-control skills. We knew just the person. Driving a WRX STI down (and up) an Olympic bobsled run required a driver of exceptional talent and communication skills, so we partnered with Mark Higgins to achieve this stunt. We provided the contracting, insurance, and celebrity management required to…

Jaguar Land Rover

Jaguar Land Rover needed an experiential marketing program that recreated multiple different environments. So, we built an outdoor and indoor closed course that brought the dynamic driving of a Jaguar and the off-road capabilities of a Land Rover to more than 30,000 people.

Hyundai Palisade

Established client Hyundai needed a three-wave, overlapping media event to showcase their new, seven-passenger SUV. The production needed an outdoor, woodsy location that could accommodate more than 100 journalists and provide off-road driving components. We scouted locations in the U.S. and Canada, settling in northern Idaho at the Coeur d’Alene Resort. We then led the…

Crosstrek Launch

Long-term client Subaru required a COVID-safe national product launch that would attract media and convey the advantages of the 2021 Crosstrek 2.5l in a brand appropriate way. Berlin, Ohio, provided great roads and an unusual environment for media driving in from Michigan and Illinois. Middleburg, Virginia, was an attractive destination for New York City and…

Nikon