Clients in Action

Jaguar Legendary Performance Tour

Jaguar joined forces with AE to create a large-scale VIP experiential marketing program for consumers in the market for a high-performance, luxury car. Stepping up the exclusivity factor, AE created a hot-ticket, invitation-only driving event at the elite Monticello Motor Club. Our dedicated event team managed the high-style event which engaged nearly 1,000 consumers in a fleet of 60 Jaguar vehicles. The brand immersion experience provided participants with a full, adrenaline-induced hour behind the wheel of the bold new XF Supercharged and XKR models on the exhilarating roads surrounding Monticello—and then the chance to open up on a thrilling racetrack drive. With gracious Jaguar-caliber guest service at every turn...participants were delighted with enticing product video, gourmet meals, sleek furnishings and hip music. This memorable experience attracted the right people and then delivered the right message in commanding Jaguar style.