AE is a second-generation company originally formed as Toth Brown and Company (TB&C) by two advertising executives. Sam Brown and Bob Toth saw a marketing niche opportunity in automotive event marketing and management services and secured their first client, BMW, in 1977. Other event management and automotive marketing contracts followed and the company continued to grow its client base. In 1985, TB&C was selected to develop the first Porsche Caravan event and the name Automotive Events was coined. The second generation and current owner, John Thorne, Brown’s son-in-law, was hired in 1999 as an event producer. He took the helm in 2004 and continues to grow the company and expand its portfolio of services.